Oracle Responsys Marketing Platform

Duration : 4 Days (32 Hours)

Oracle Responsys Marketing Platform Course Overview:

The Oracle Responsys Marketing Platform Course provides an introduction to the marketing automation platform. It covers creating targeted campaigns, segmenting data, using automation rules, and measuring performance with marketing analytics. Students gain access to Oracle’s marketing cloud and learn to create effective campaigns for lead generation, conversions, and customer retention.

Intended Audience:

  • Marketing managers and professionals
  • Digital marketers
  • Brand marketing leaders
  • Customer relationship managers

Learning Objectives of Oracle Responsys Marketing Platform:

In the Oracle Responsys Marketing Platform Course, participants will:

  • Learn the basic concepts of environment setup in Oracle Responsys and how to configure campaigns.
  • Acquire knowledge of building blocks and procedures for marketing automation.
  • Gain a basic understanding of important nodes such as campaigns, folders, and messages.
  • Develop a working knowledge of how to set up personalization tags and brand templates.
  • Understand how to perform segmentation tasks within Responsys.
  • Learn to set up and modify campaigns using the Conditional Insertion technique.
  • Master the skills needed to automate campaigns in Responsys.
  • Learn to utilize the Visual Editor tool to design messages and perform A/B tests.
  • Intersperse campaigns and messages with appropriate images, URLs, and other dynamic content.
  • Analyze campaign effectiveness and message performance with pre-built reporting tools.
  • Study the use of APIs and workflow examples for advanced campaign setup and customization.

Module 1: Introduction to Oracle Responsys Marketing Platform

  • Overview of the platform
  • Benefits of using Oracle Responsys
  • Key features of the platform
  • Target audience for the platform

Module 2: Getting Started with Oracle Responsys Marketing Platform

  • Setting up an account
  • Navigating the platform interface
  • Understanding the platform’s terminology

Module 3: Oracle Responsys Marketing Platform Features

  • Email Marketing
    • Creating and managing email campaigns
    • Personalizing email content
    • Automated email campaigns
    • A/B testing
    • Email deliverability
    • Email analytics and reporting
  • Mobile Marketing
    • Creating and managing mobile campaigns
    • Personalizing mobile content
    • Automated mobile campaigns
    • A/B testing
    • Mobile analytics and reporting
  • SMS Marketing
    • Creating and managing SMS campaigns
    • Personalizing SMS content
    • Automated SMS campaigns
    • A/B testing
    • SMS analytics and reporting
  • Cross-Channel Marketing
    • Creating and managing cross-channel campaigns
    • Personalizing content across channels
    • Automated cross-channel campaigns
    • A/B testing
    • Cross-channel analytics and reporting
  • Marketing Automation
    • Setting up marketing automation workflows
    • Triggered campaigns
    • Dynamic content
    • Lead scoring and nurturing
    • Marketing automation analytics and reporting

Module 4: Integrations with Oracle Responsys Marketing Platform

  • Integrating with CRM systems
  • Integrating with third-party applications
  • API integrations

Module 5: Oracle Responsys Marketing Platform Best Practices

  • Email marketing best practices
  • Mobile marketing best practices
  • SMS marketing best practices
  • Cross-channel marketing best practices
  • Marketing automation best practices

Module 6: Oracle Responsys Marketing Platform Training and Support

  • Training resources
  • Support resources
  • Community forums

Module 7: Conclusion

  • Recap of Oracle Responsys Marketing Platform features and benefits
  • Final thoughts on using the platform.

Oracle Responsys Marketing Platform Course Prerequisites:

1. Basic knowledge of HTML and XML
2. Understanding of relational databases and SQL
3. Experience with email and mobile marketing
4. Knowledge of related third-party tools, like HTML and email editors
5. Working experience with the Responsys user interface and marketing solutions
6. Understanding of marketing automation and customer experience management concepts

Discover the perfect fit for your learning journey

Choose Learning Modality

Live Online

  • Convenience
  • Cost-effective
  • Self-paced learning
  • Scalability


  • Interaction and collaboration
  • Networking opportunities
  • Real-time feedback
  • Personal attention


  • Familiar environment
  • Confidentiality
  • Team building
  • Immediate application

Training Exclusives

This course comes with following benefits:

  • Practice Labs.
  • Get Trained by Certified Trainers.
  • Access to the recordings of your class sessions for 90 days.
  • Digital courseware
  • Experience 24*7 learner support.

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