Oracle Eloqua Marketing Automation

Duration : 2 Days (16 Hours)

Oracle Eloqua Marketing Automation Course Overview:

The Oracle Eloqua Marketing Automation Certification evaluates professional competence in utilizing Eloqua, a robust marketing automation software. This certification signifies expertise in implementing marketing strategies through automated campaigns, email marketing, and targeted segmentation using Eloqua.

Industries utilize certified Eloqua professionals to enhance customer engagement, improve lead generation, and optimize revenue performance management. By leveraging Eloqua’s capabilities, businesses can precisely target their marketing efforts and achieve successful outcomes.

Through this certification, professionals demonstrate their proficiency in building customer profiles, tracking digital body language, and effectively processing large volumes of marketing data. Their skills help industries create personalized and effective marketing campaigns, leading to increased customer satisfaction and business growth.

Intended Audience:

  • Marketing professionals looking to enhance their automation skills
  • Business owners aiming to improve their marketing strategies
  • Salesforce users interested in learning about Oracle Eloqua
  • IT specialists focusing on marketing technology
  • Individuals seeking certification in Oracle Eloqua Marketing Automation.

Learning Objectives of Oracle Eloqua Marketing Automation:

The learning objectives of the Oracle Eloqua Marketing Automation course are:

  • Provide a comprehensive understanding of how the platform functions to create effective marketing campaigns.
  • Teach students how to set up and administer Eloqua.
  • Train participants on managing contacts and segments.
  • Instruct students on creating landing pages and emails.
  • Educate participants on designing forms and implementing workflows.
  • Enable students to track and analyze customer activities and translate them into actionable insights.
  • Teach about lead scoring, nurturing, and how to test and optimize campaigns.

Module 1: Introduction to Eloqua

  • Overview of Eloqua
  • Key features and benefits

Module 2: Getting Started with Eloqua

  • Setting up Eloqua
  • User interface and navigation
  • Customizing Eloqua to meet business needs

Module 3: Contact Management in Eloqua

  • Managing contacts in Eloqua
  • Segmenting contacts
  • Tracking contact activities and behavior

Module 4: Campaign Management in Eloqua

  • Creating and managing campaigns in Eloqua
  • Email marketing campaigns
  • Multi-channel marketing campaigns

Module 5: Lead Scoring and Nurturing in Eloqua

  • Lead scoring and qualification
  • Lead nurturing with drip campaigns and nurturing streams
  • Conversion of leads to opportunities

Module 6: Marketing Automation in Eloqua

  • Automated workflows and processes
  • Triggered events and actions
  • Integration with other marketing technologies

Module 7: Analytics and Reporting in Eloqua

  • Real-time dashboards and KPIs
  • Customizable reports and data visualization
  • Advanced analytics and predictive modeling

Module 8: Sales and Marketing Alignment with Eloqua

  • Integrating Eloqua with CRM systems
  • Aligning sales and marketing processes
  • Sales enablement and lead handoff

Module 9: Integration and Customization with Eloqua

  • Integrating Eloqua with other business applications
  • Customizing Eloqua using Eloqua Script and Eloqua Form Markup
  • Best practices for managing Eloqua customization projects

Oracle Eloqua Marketing Automation Course Prerequisites:

• Basic understanding of Oracle Eloqua interface
• Familiarity with digital marketing concepts
• Basic programming knowledge
• Experience in Java, HTML, and CSS
• Knowledge of CRM applications
• Understanding of database management systems
• Prior experience in marketing automation
• Ability to handle marketing campaigns and strategies.

Discover the perfect fit for your learning journey

Choose Learning Modality

Live Online

  • Convenience
  • Cost-effective
  • Self-paced learning
  • Scalability


  • Interaction and collaboration
  • Networking opportunities
  • Real-time feedback
  • Personal attention


  • Familiar environment
  • Confidentiality
  • Team building
  • Immediate application

Training Exclusives

This course comes with following benefits:

  • Practice Labs.
  • Get Trained by Certified Trainers.
  • Access to the recordings of your class sessions for 90 days.
  • Digital courseware
  • Experience 24*7 learner support.

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